Oakley


The Halifax bag collection was designed and developed to introduce Oakley as a lifestyle brand. Steering away from it’s traditional, highly functional aesthetic they sought out Vapor Studio to provide fresh ideas for a new bag collection that initiated their transition into lifestyle market categories. In contrast, their footwear collections existed as lifestyle products and they looked to Vapor Studio to design a collection of athletic training shoes to reveal new market opportunities for this renowned brand.

1
1
1
1
1
1
1
1
1

View Other Portfolio Work

  • djp-thumb
    DonJoy Performance
  • skullcandy-thumb
    Skullcandy
  • field-and-stream-thumb
    Field and Stream
  • adidas-thumb
    adidas